The evolving business model

One Man Garage Band has only been sold via sites like iTunes, Amazon and CDBaby that pay me at least 60 cents per track for each song downloaded. I am changing the payment option today so that going forward the album is also available to other business models like streaming, ringtones, etc. I doubt whether this will result in much greater revenue, but I’m sort of flying blind, willing to give it a shot, and happy to report the results in another few months.

There are two other options which I’ve not yet pursued. One is called “Everything that pays” which is exactly what the name implies. It’s reportedly great for exposure but I’m concerned that it tends to undervalue the product. That may not be the case. It definitely is that case in the final option, “Do it all. Even unpaid.” I may ultimately put OMGB into this “bin” (so to speak) but I’d have to have a very specific reason for doing it. Giving music away is great for publicity, but not so much for revenue. I’m not seeking publicity, in case that wasn’t clear, so at least right now I have a hard time envisioning it. I hate to be mercenary, but “Everything that pays” is a much more likely final destination.

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